Adding the Right Details

Once the goal of a video is clear, the request should include a few additional details that help production begin smoothly.

Strong requests typically include:

• the purpose of the video
• the audience it is intended for
• the type or format of video being created
• any reference examples

Choosing a Format

Requests can represent different types of video work.

Common formats may include:

• product demonstrations
• educational or tutorial videos
• social media clips
• edits of existing footage
• webinar or event highlights
• internal training content

Identifying the format helps determine the structure, pacing, and editing approach for the project.

Reference Examples

If there are videos or styles you’d like to reference, including them in the request can be extremely helpful.

Examples might include:

• past videos your team has created
• videos you’ve seen elsewhere
• motion design or editing styles you prefer