All new projects begin by submitting a request in the dashboard.

When a request is submitted, it appears in the New Requests section of the workflow. This allows both teams to review the idea before it enters the production queue.

Start With the Goal

Before submitting a request, think about the purpose of the video.

A clear goal helps guide the script, visuals, and overall structure of the edit.

Examples may include:

• product education
• marketing content
• internal training
• social media clips

Even a short description of the goal helps our team understand what the video needs to accomplish.

Describe the Audience

Knowing who the video is for helps determine tone, pacing, and messaging.

For example, a video for internal teams may look very different from a marketing video for customers.

A quick note about the intended audience helps guide creative decisions during production.